Hinoya Curry Expands Globally Across Major Overseas Cities

Accelerating International Store Openings Toward Spring 2026

◆Japanese Curry Brand “Hinoya Curry”

Noaland Co., Ltd. (Headquarters: Tokyo), operator of the Japanese curry brand Hinoya Curry, is accelerating its overseas expansion across Asia, North America, and Europe.

Since 2024, the company has been steadily opening both company-owned and franchise (FC) stores, beginning with China, the United States, Taiwan, and Europe. Toward spring 2026, Hinoya Curry continues to expand its presence in major global cities.

In September 2024, the company opened its first overseas company-owned store, “Qingdao Zhuoyueli Store,” located in the CBD area of Qingdao, China.

This was followed in late January 2025 by the opening of the third U.S. location, a franchise store titled “Nippon Curry feat. Hinoya Curry,” in San Jose, California.

In March 2025, Hinoya Curry opened its first franchise store in Taiwan, “Xinbincho Ocean Kitchen Store,” in Kaohsiung City.

Furthermore, in September 2025, the company opened its second company-owned store in Chengyang District, Qingdao, China. In October of the same year, its second franchise store in Taiwan opened at Hanshin Arena (Hanshin Department Store) in Kaohsiung.

In the Chinese market, Hinoya Curry continues to prioritize company-owned operations in order to strengthen operational expertise and brand foundations. Franchise recruitment in China is currently being considered for after autumn 2026.

In Europe, Hinoya Curry launched a franchise tie-up store in December 2025 in Amsterdam, the Netherlands, through a partnership with the local restaurant “Sapporo Ramen Sora.”

As of 2026, preparations and store openings are progressing in the following regions:

• January 2026: Surabaya, Indonesia / Seoul, South Korea (Gangnam store scheduled to open on January 19)

• February 2026: Toronto, Canada

• Spring 2026: Paris, France / Melbourne, Australia / Bangkok, Thailand / Manila, Philippines

In several of these regions, interior construction and operational preparations are already underway, with openings scheduled sequentially.

Going forward, the company will continue to pursue sustainable international growth by maintaining the quality and uniqueness of its Japanese curry while adapting to local food cultures and market characteristics.

Comment from the Head of International Marketing

“In recent years, we have seen cases where Hinoya Curry is becoming the first Japanese curry chain to enter certain countries. This is not the result of targeting specific markets, but rather a reflection of the strong domestic and international appreciation for the taste of Hinoya Curry.

Rather than relying on brand explanations, we have consistently emphasized letting people experience the food itself. The philosophy long upheld by our company’s founder—‘a flavor rooted in everyday life’ and ‘the commitment to delivering the same taste consistently’—has resonated across different countries.

With the rapid expansion over the past one to two years, we are now receiving an increasing number of inquiries and requests from overseas. Moving forward, we will continue to expand step by step, placing the highest priority on reproducibility and quality.”

Shigeru Okura

Head of International Marketing

Overseas Operations Division, Hinoya Curry

Hinoya Curry aims to achieve sustainable global growth by collaborating closely with local partners and prioritizing both taste consistency and operational stability in each market.